JF (or "FJ" as JF Ravenelle likes to call him) walks it likes he talks it. Ex-ski and bike industry manufacturer's representative and veteran of the ski industry, JF Deslauriers lives and breathes the sports of skiing, ski touring, and mountain biking. The founder of FU (Fernie (MTB) University), JF is an accomplished mountain bike coach and ride-guru. Based out of gorgeous Fernie, British Columbia, JF is a treasure-trove of MTB and ski-touring knowledge as well as a never-ending source of "get out there" inspiration.