Everybody loves lists. They take the deciding out of wanting. They provide the validation for desire. Want to confirm that those magnificent, good-looking big, fat, easy-turning skis are the best you could buy? Find them on a best five list.
Dry, sweat-wicking tops, steep and deeps, groomers, ski stores, ski schools, on-mountain restaurants, après ski? Same thing. Find a list and pick. No need to think, the list does your thinking for you.
But fun though they are, lists are biased, unreliable and often wrong. They give the illusion of democratic process but increasingly they are part of the fabric of our shopping and travelling lives. Lists like the ones in this edition of “Ski & Bike Magazine” at least have the benefit of having been selected by real people and so, they have some validity representing the passions of readers who cared to submit and, gloriously, they are an expression of a subjective, collective wish to present the truly great top choices as opposed to the algorithms that try to control our online experiences.
You know those lists: “selected for you”, “you liked that so we recommend this”, “people that chose that also chose,” and so on, endlessly directing us along a path that reinforces the choices we have made in the past.
What’s the problem with that? Well, it favours mass opinion over the eclectic, the interesting, fascinating and out-of-the way. Five favourite runs, whether chosen by real people or algorithms will favour the view of the majority. It will produce runs from Mt. Tremblant and Whistler over Owl’s Head and Bromont. Couloir Extreme at Blackcomb over Ptarmigan Chutes at Lake Louise. Which provides the better experience? Try them!